Pejman Mirza-Babaei

Director, UXR Lab

TALK: Data-driven gameplay experience balancing

The overall aim of developing a game that is fun to play is a complex one due to the diversity of players who may interact with the game. An accurate understanding of player behaviour and their gameplay experiences can help identify and resolve any potential problem areas before release. There are two main data sources from which useful data for gameplay balancing can be extracted: the game data (analytics) and the player data (behaviour). In this talk, I provide guidelines and approaches on how smaller studios can also benefit from game analytics and player metrics to optimize their gameplay.


Pejman consults developers to ensure that gameplay experiences meets developers’ intent. He worked as the Games User Research Director at the Execution Labs (Montreal). Before moving to Canada, Pejman worked in the UK at Vertical Slice and Player Research Ltd. Pejman has worked on pre- and post-release evaluation of more than 25 commercial games including award-winning titles such as Crysis 2, PewDiePie: Legend of the Brofist, and Weirdwood Manor.