Nicole Lazzaro

CEO and Founder, XEO Design

WORKSHOP: Intro to UX: Games & XR

One of the first steps for any user researcher or UX designer is to understand the project: what are its goals and, most importantly, who’s the target player. This workshop goes into techniques to start teaching game devs about empathy, understanding your users, and how to incorporate UX into your game development pipelines. We will cover how you can apply these techniques to games, virtual reality, augmented reality, and mixed reality.
Panelists include: Coraly Rosario [Sr. UX Designer, Scopely], Nicole Lazzaro [CEO and Founder, XEO Design]


For 26 years Nicole Lazzaro has run XEODesign to unlock human potential through play. A world-renowned XR developer, designer, and innovator Nicole designed the first iPhone game, planted 16K trees in Madagascar, and discovered the 4 Keys to Fun. Her work inspires millions of leading developers worldwide including Design Home, The Sims, Myst, Star Wars, and #ThisIsNotAGame by Samantha Bee. One of the top 20 women working in video games Nicole’s work has been widely cited by global news media such as Wired, Rolling Stone, Fast Company, CNN, CNET, and the Wall Street Journal. She has advised the Obama White House and the US State Department on the use of games to improve our world. Nicole is currently developing Follow the White Rabbit a mind-bending XR adventure about a magician whose magic one day suddenly works. (