Alexander Karpazis

Art Director Presentation, Ubisoft Montreal

TALK: The Rules of Art – Creating a Brand Style Guide for Games

Every game has an identity. The strength of this identity relies on the visual branding of the game. Whether it’s the typography used in a million dollar advertising campaign or the colors used in an indie games logo – the branding style guide is the rule-set that defines a games voice.

Explore examples of style guides produced for AAA games. Discover the essential building blocks for a style guide and review the Does and Don’ts to help build a better guide.


Alexander Karpazis has been working in the video game industry for over nine years, with a history and background in graphic design, web design and advertising. He attended Ryerson University studying Graphic Communication Management. Starting as a graphic designer at Capybara Games in Toronto, he now directs presentation artwork on some of the largest brands at Ubisoft in Montreal.